The Brand

Ethel-Richards is a multi-cultural brand that syndicates the African culture and Western culture in creating distinct design concepts, by constantly experimenting with fabrics, silhouettes, techniques.

Ethel-Richards label aims at marrying tradition and modernism that juxtaposes between contrasting elements embodying fluidity and severity. It’s ultimate goal is to make everyone feel a sense of uniqueness in their own way without being duplicated

The label Ethel-Richards was founded in the year 2002 in London UK by Ethel A. Senyah who happens to be the Creative Director of the brand. Ethel’s love for fashion begun at an early age of 14 when she attended a vocational school in Ghana-West Africa for 2years to study fashion designs. She continued to chase her passion by advancing her education at the London school of fashion where she acquired a degree in Fashion Design Technology and HND in pattern cutting.

Ethel’s inspiration came from London’s plethoric culture adapting theatrical designs into wearable pieces. London College of Fashion was her platform of discipline allowing her to explore her creativity. Ethel has since had the opportunity to work with fashion moguls such as Vera Wang, Amanda Wakely, Alexander McQueen, Jasmine Di Milo(Harrods), Nichol Farhi, Ben & Ed, and Giles Deacon.

Ethel-Richards intricate handprints and manipulated fabrics gives it a special and unique appeal to the brand earning the acclaim of a worldwide audience.

Ethel-Richards has since become one of Americans most promising fashion labels, producing collections that are known for its emotional depth for fashion and intelligent tailoring of clothing.